Not only do these tips coincide with easier search engine indexing, They take into consideration human psychology, human memory is vital because if your end user doesn’t recall the proper address they are a lot less likely to reach there intended destination
1. Choose a .com extension
2. Use your brand name
3. Don’t use exact match domains. Partial match domains are okay, but a brand name is always preferred
4. Make it memorable
5. Make sure its easy to spell.
6. Avoid special characters.
7. Avoid misspelling
8 Under 14 Character, shorter the better.